A Threat to the Intellectual Property: The New Google AI Model Introduction In a fast changing world, at multiple ocasions the IP has suffered threats, especially in the digital world. The internet piracy is so usual that it is considered sometimes as something "normal". The threats are growing, and now...

Why Registering your Trademark is Crucial for Your Brand Introduction Building a successful brand identity and developing it correctly is more than just posting on sociial media, recording good reels and making good deals. It is not only having a good product and a big amount of clients or users...

How to Monitorize your Trademark in the Digital Age: Best Practices | Profitmark Today, in the age of fast paced changes and digital world, the first step to protect your brand is the registration of your brand name and logo. The unauthorised use of trademarks is expanded in the world...

Intellectual Property in the Age of AI | Profitmark Introduction Artificial intelligence (AI) is revolutionizing the way businesses create, market, and protect their brands. While AI-driven tools make design and branding more accessible than ever, they also raise new questions about intellectual property (IP) rights and the legal ownership of...

Elena Tkachenko is our client and co-founder of the brand of sportswear and thermal underwear Actix (actix.ua). She told why in order for a business to be successful, you need to choose the closest and most understandable direction to you, in which you believe and in which you want to...

Victor Hromadsky is our client and founder of Budu Coffee. He told how he promotes quality coffee among Ukrainians. The idea to start a business came back in 2016, when I worked as a brand chef-barista. Then my best friend from university went to the United States, where he worked...

Oksana Puchkova is our client and founder of “One teeth. Two..”. The brand creates designer tableware and accessories for babies, who develop their babies from birth, and give their parents aesthetic pleasure and moments of peace. Oksana told how she increased business turnover by 15 times in the first year...

Oleg Martyshyn is our client and founder of the Meditoria company, which is a provider of services for healthcare institutions of all levels and forms of ownership - from the monopractice of a doctor to large regional hospitals. Oleg is a doctor by profession, but after moving from Donetsk he...

Natalia Yavorska is our client and founder of the SHERWOOD International Language Academy. It is an Official Certified School for International Language Exam Preparation. SHERWOOD has over 15,000 alumni and 44 serviced businesses. Natalia told how the academy became the largest language center and went online. In 2007, I founded...

Pavel Belenky is our client and co-founder of FishBum, a major supplier of goods for tourism and fishing. Pavel told how he turned a hobby into a business. We founded FishBum together with our partner - Vitaly Zaika. Our main goal is to popularize fishing and outdoor activities. We provide...

Vladimir Karasenko is our client and founder of Industrial Systems. The company is engaged in the sale and service of compressor equipment. Vladimir told how his company became an authorized distributor of compressor equipment for European manufacturers. I have dreamed of business since my student days. He was educated as...

Andrew Chornyi - our client and founder of Plerdy - a service that offers effective methods of data collection that will help build a winning strategy to increase conversions and increase profits. The service is intended for those who develop their online store or site, actively work with online marketing...