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The online market has turned into a battlefield. Legitimate companies battle daily against phony goods, phony reviews, and brand hijackers who take advantage of their well-earned reputation. The majority of businesses concentrate on conventional marketing techniques, yet they frequently ignore one of their most effective tools: trademark protection. Sarah Martinez...

The packaging of a product is often the first thing that a consumer sees of it. A strong impression that transcends the real product can be produced by carefully selecting colors, forms, materials, and even textures. For example, consumers can easily identify the distinct color scheme of a food box...

On July 24, The Trademark Lawyer reported that Denmark has proposed a new law that could have a major impact on how we protect personal identity in the digital world. The legislation would treat a person’s appearance — their face and image — as intellectual property. In simple terms, it...

Intellectual property (IP) is essential to protecting people's and businesses' rights to their inventions in today's innovation-driven economy. Patents and trademarks are two of the most widely used types of intellectual property protection. Although they both work to safeguard priceless assets, their methods and objectives are essentially different. It is...

What happens to trademark law when AI—not people—creates names, slogans, or logos? As generative AI becomes mainstream, the legal frameworks protecting brand identity face profound challenges. Who owns a mark generated by an algorithm? Can it even qualify for trademark protection? This article explores the evolving landscape at the intersection...

Innovation is the cornerstone of the modern technology sector. With rapid advancements in artificial intelligence, software development, telecommunications, and biotechnology, companies are constantly creating new products and services that reshape industries and redefine how people live and work. While much of the focus in protecting these innovations falls on patents...

When registering a trademark, selecting the right class is just as important as choosing the right name. Trademark classes help define the scope of legal protection for your brand. If you register your mark in the wrong class—or miss key ones—you may risk losing control over your brand identity. In...

In today’s competitive business landscape, brand value is a major asset. For companies looking to expand their reach, generate passive revenue, and amplify brand recognition, licensing and merchandising offer attractive opportunities. However, these strategies depend heavily on one crucial tool: trademark protection. Trademarks are not just legal safeguards—they're business enablers...

In the evolving landscape of intellectual property (IP) law, trademarks have extended beyond conventional signs like words, logos, or slogans. Today, businesses aim to differentiate themselves in increasingly creative ways, using unique branding elements that go beyond the visual or textual. These innovative identifiers—such as sounds, smells, colors, motions, and...

Over the past decade, the digital landscape has transformed dramatically, giving birth to a new kind of celebrity—the influencer. With platforms like Instagram, TikTok, YouTube, and X (formerly Twitter), individuals have built powerful personal brands that rival traditional companies in visibility, engagement, and revenue generation. But as the influencer economy...

In today’s competitive business environment, a catchy slogan or memorable tagline can be just as valuable as a company’s name or logo. Phrases like “Just Do It,” “I’m Lovin’ It,” or “Because You’re Worth It” are instantly recognizable, emotionally resonant, and often the centerpiece of multi-million-dollar advertising campaigns. But with...

In an increasingly digital and global marketplace, the value and complexity of trademarks continue to evolve. As businesses expand across borders and technologies redefine how consumers engage with brands, trademark registration systems are under pressure to adapt. The next decade is expected to bring sweeping changes to how trademarks are...