How to Monitorize your Trademark in the Digital Age: Best Practices

How to Monitorize your Trademark in the Digital Age: Best Practices

Today, in the age of fast paced changes and digital world, the first step to protect your brand is the registration of your brand name and logo. The unauthorised use of trademarks is expanded in the world of the social medias, content creation, and the copyright is under serious problems. The Trademark Monitoring is the best way to keep your brand far from all this danger. It is the continuous surveillance of the use of your trademark, the best way to keep your brand safe.

Why is so Important the Trademark Monitoring

Whithout an active and continuous monitoring of the use of your trademark, your brand is under the danger of the presence of imitators adn digital pirates, causing brand and legal disputes. It ensures the exclusivity of your brand.

Which are the key benefits of the Trademark Monitoring

• Early Detection: Identify the imitations or the unauthorized uses early, allowing to take timely all the legal actions needed to prevent bigger problems
• Trademark Integrity: Maintain the same image for all your presence in internet to keep your brand identity
• Advantage: You can take advantage on the monitoring of your trademark, identifying also the appearing of competitors early

Best Advices for an Effective Monitoring

1. Implementation of Automatized Monitoring: The use of effective AI tools to faccilitate the monitoring process can be an advantage to detect the use of your trademark quickly and effectively
2. Online Searches: making online searches is the main way to detect inappropriate uses of your brand
3. Record the Results: the recording of the obtained results is important to keep always an eye on the potential uses of your trademark
4. Engage with Professionals: contact with patent agencies, some of them bring monitoring services
5. Build a Protection Strategy: think about the possibility of having someone that would be responsible for the permanent monitoring of the use of your trademark

Conclusion

Trademark Monitoring - is not a secondary task to protect your trademark. When the internet and online piracy is in the order of the day, the illegal use of your trademark can take you to big troubles and complicate the successful development of your name and services. In Profitmark, among the vast variety of services we include the trademark monitoring to protect your trademark from imitators.