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People don’t just buy products anymore, they buy values, beliefs, and experiences. This is why aligning your trademark and overall brand with social responsibility isn’t just good PR; it’s smart business. Consumers, especially millennials and Gen Z, are increasingly looking for companies that stand for something beyond profit. They want...

The pharmaceutical and biotech sectors operate in a high-stakes environment where brand recognition directly impacts public health, safety, and profitability. A trademark does more than just protect a name; it protects trust. From the names of life-saving drugs to the logos of biotech companies, trademarks ensure that consumers, healthcare providers...

In the world of social media, where personal branding is everything, influencers and digital creators are becoming more like businesses than ever before. What started as sharing hobbies, thoughts, and everyday life online has now evolved into full-blown entrepreneurship. With brand deals, product launches, and growing audiences, one thing has...

Trademarks protect brands, logos, names, and other identifying marks that help consumers recognize where a product or service comes from. In entertainment, this means protecting everything from movie titles and character names to production company logos and franchise identities. Think about how instantly you recognize the Marvel logo or the...

Most non-profit founders pour their energy into mission statements and fundraising strategies, but here's something that often gets overlooked until it's too late: protecting your organization's name and logo. Just because you're not chasing profits doesn't mean your brand isn't valuable. In fact, for non-profits, a strong, recognizable identity can...

When it comes to branding, timing can be everything. Seasonal products and limited editions have become powerful tools for companies to generate buzz, create urgency, and deepen customer loyalty. Think pumpkin-spice lattes, holiday-themed packaging, or one-time sneaker collaborations. These products can skyrocket in popularity—but with that success comes the risk...

Trademark overlaps aren’t always about someone trying to copy you. Sometimes, two businesses in different industries come up with the same or similar name by coincidence. For example, a tech startup might want to use a name that’s already registered by a clothing brand. Since the industries are unrelated, both...

Expanding your business overseas is exciting, but it also comes with challenges. One tool that can make the process smoother — and often overlooked — is your trademark. More than just a logo or brand name, it’s an asset that builds trust, opens doors, and protects you in new markets...

How to apply best Applicants come to us with the task of registering a trademark worldwide. In reality, this is possible. But do you really need such a registration? A trademark has a principle of territorial defense. Consequently, you will only have trademark rights in the territory where you have...

Eco-friendly products are no longer a niche trend—they’re becoming the norm. From reusable water bottles to sustainable fashion and organic skincare, more people are choosing brands that align with their values. But with this growing demand comes a challenge: how do companies make sure their brand identity, and the trust...

The trademark registration process in the EU appears to be very straightforward. You submit the application... It is published... You wait three months for the opposition period to end and you obtain the desired EU trademark registration certificate. All of this is really wonderful, in case there are no oppositions...

Some will say that registering a trademark is very simple. And some - it is impossible. Indeed, the procedure is, on the one hand, very simple: it is enough to file one application for registration and as a result, you will receive a protection document simultaneously in the territory of...