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Registering a trademark with the Swiss Federal Institute of Intellectual Property (IPI) takes about 4–6 months if there are no oppositions or errors in the application. Complex cases may take up to 12 months.
The deadline for filing an opposition is 3 months from the publication of the application in the Swiss trademark register (Swissreg).
In Switzerland, you can register word marks, figurative marks, combined marks, three-dimensional marks, sound marks, color marks, olfactory marks, holograms, and multimedia marks, provided they are distinctive. Marks contrary to public morality or state symbols are prohibited.
The certificate is valid for 10 years from the filing date and can be renewed indefinitely every 10 years.
The owner has the exclusive right to use the mark commercially in Switzerland and Liechtenstein, prohibit others from using similar marks, and transfer or license the trademark rights.
The filing fee is approximately $400–700 for up to three classes of goods/services, including registration fees. Additional costs may include legal services or fees for extra classes.
No, use is not mandatory, but non-use for 5 consecutive years after registration may lead to cancellation upon third-party request, as per Article 12 of the Trademark Protection Law.
If the trademark is not renewed within 10 years from the filing date, the registration is canceled. Reinstatement is possible within 6 months after the deadline by paying an additional fee.
A strong trademark not only distinguishes your products and services but also safeguards your reputation from misuse and unfair competition. Switzerland, known for its robust economy and stable legal system, presents a highly promising market for business expansion and brand establishment.
Registering your trademark in Switzerland is crucial for conducting business legally and securely within the country. A registered trademark provides exclusive rights that protect your brand identity, preventing others from unauthorized use or imitation. In this article, we explore why registering your trademark in Switzerland is beneficial, the registration process, potential challenges, and how ProfitMark can assist you every step of the way.
Switzerland is a major global business hub with strong intellectual property protections, making it a desirable country for brand owners to secure their rights. Here are key reasons why trademark registration in Switzerland is important:
Protection from Copying and Unfair Competition: Registering a trademark prevents others from using similar logos or names that could confuse consumers and damage your brand’s reputation.
Exclusive Rights to Use the Brand: A registered trademark grants you the legal right to exclusively use your brand’s tm logo trademark in Switzerland, deterring unauthorized usage.
Enhancing Company and Brand Value: Registered marks increase the overall value of your company by turning your brand into a valuable intangible asset.
Licensing and Franchising Opportunities: With a registration mark, you can license your brand or expand through franchising, creating new revenue streams.
Legal Advantage in Trademark Disputes: In case of disputes over brand ownership or infringement, a registered trademark provides stronger legal standing and simplifies enforcement.
The Swiss Federal Institute of Intellectual Property (IPI) manages trademark registrations. The process is straightforward but requires careful preparation to avoid delays or rejections.
Before filing your application, conducting a trade mark office search is essential. This search helps identify any existing trademarks that may conflict with your desired tm trademark logo. A comprehensive trademark name search reduces the risk of opposition or refusal.
You must prepare the application with key details including:
A clear depiction of the tm logo or trademark registered logo
The list of goods and services under the Nice Classification
Applicant’s information (individual or company)
Power of attorney if applying through a representative
Applications can be submitted online via the IPI website or through professional services like ProfitMark, which ensures accuracy and compliance.
IPI conducts a formal examination to verify compliance with Swiss trademark law. They check if the trademark is distinctive, not deceptive, and does not conflict with prior registered marks or restricted trademarks.
Once accepted, the trademark application is published in the Swiss Official Gazette of Commerce, allowing third parties to file oppositions within three months if they believe their rights are infringed.
If no opposition is filed, or if oppositions are resolved in your favor, the mark is registered, and a registration certificate is issued. Your mark is then entered in the national trademark register.
A Swiss registered trademark is valid for ten years from the filing date and can be renewed indefinitely for subsequent ten-year periods.
The national register of trademarks maintained by IPI is a public database listing all registered marks. Regular monitoring of this register is critical for maintaining your brand protection and identifying potential infringements early.
Registering a trademark independently can lead to:
Errors in filing or classification
Missing important deadlines
Incomplete trade mark office search causing conflicts
Difficulty handling oppositions or refusals
Misunderstanding rules for restricted trademarks or special categories
Professional guidance ensures smooth registration and long-term protection.
ProfitMark offers expert assistance with tm registration mark applications tailored to Swiss law. Our services include:
Full support from preparation to issuance of the registered trademark certificate
Comprehensive search for registered logo conflicts to ensure uniqueness
Filing applications without requiring your personal presence
Legal representation in opposition or dispute cases
Transparent pricing and fixed timelines
With ProfitMark, your tm register process becomes simple, efficient, and worry-free.
Over 13 years of experience in trademark registration worldwide
Successful registrations in more than 30 countries
A team of international intellectual property experts
Personalized service for each client
Fully online service allowing remote application and communication
Guaranteed quality and legal compliance
Our reputation for professionalism and reliability makes us a preferred partner for businesses worldwide.
Don’t delay protecting your brand—registering your trademark in Switzerland secures your rights and opens doors to business growth in a stable, prosperous market. With ProfitMark, the trademark registration process is straightforward, transparent, and reliable.
Contact ProfitMark today and take the first step towards securing your brand’s future in Switzerland and beyond!