Registering a trademark with the National Directorate of Industrial Property (DNPI) takes about 12–18 months if there are no oppositions or errors in the application. Complex cases, such as those involving oppositions, may take up to 24 months.
The deadline for filing an opposition is 30 days from the publication of the application in the Boletín Oficial (official gazette).
In Uruguay, you can register word marks, figurative marks, combined marks, three-dimensional marks, sound marks, and certification marks, provided they are distinctive. Marks contrary to public morality, religious values, or state symbols are prohibited.
The certificate is valid for 10 years from the filing date and can be renewed indefinitely every 10 years.
The owner has the exclusive right to use the mark commercially in Uruguay, prohibit others from using similar marks, and transfer or license the trademark rights.
The filing fee is approximately $400–600 for one class of goods or services, including registration and publication fees. Additional costs may include legal services or fees for extra classes.
Use of the trademark is not mandatory, but non-use for 5 consecutive years after registration may lead to cancellation upon third-party request, as per Article 17 of the Trademark Law.
If the trademark is not renewed within 10 years from the filing date, the registration is canceled. Reinstatement is possible within 6 months after the deadline by paying an additional fee.
Whether you're an emerging startup or a multinational corporation, securing your registered trademark is essential for market credibility, consumer trust, and long-term business success.
Uruguay stands out as a promising destination for international business expansion. With a stable economy, a strategic location in South America, and a transparent legal system, it offers a fertile ground for brands aiming to grow their market footprint.
If you're planning to do business in Uruguay, trademark registration is not just an option — it’s a necessity. A registered logo, tm registration mark, or tm trademark logo grants you exclusive rights and solid legal standing, preventing unauthorized use and reinforcing your brand identity.
Registering your tm logo in Uruguay gives you the legal right to take action against counterfeiters and infringers. In a competitive market, brand imitation is a serious risk — a restricted trademark status helps you stay in control.
A registered mark ensures that your brand, product name, or trademark registered logo is legally yours. Only you can use it within the specified class, giving you market exclusivity and legal backing in case of disputes.
A registration mark increases the perceived value of your company. Investors and partners are more likely to trust a brand that’s legally protected. It also adds value in case of acquisition or brand valuation.
With a registered trademark, you can license your brand to other businesses or franchise your operations — opening up new streams of revenue while maintaining control over brand standards.
A trademark name search through the trade mark office search system ensures your brand stands on firm legal ground. In case of litigation or opposition, your trademark certificate is a strong legal asset.
Understanding the local procedures is key to a successful tm registration. Uruguay follows a formalized and structured approach to trademark registration, managed by the Dirección Nacional de la Propiedad Industrial (DNPI).
Preliminary Search
Conduct a trademark name search using the official trade mark office search tools to ensure your tm register is unique and doesn't infringe existing rights.
Filing the Application
Submit your application including the tm logo, product or service classification, and applicant details. The documents must comply with the local format and legal standards.
Examination Phase
DNPI examines your application for compliance and uniqueness. If no objections arise, it proceeds to publication.
Publication and Opposition
Your application is published for third parties to oppose. If no objections are filed within 30 days, it proceeds toward approval.
Registration Certificate Issuance
Once approved, you’ll receive a registered logo certificate, granting exclusive rights for 10 years, renewable indefinitely.
Application form
Clear representation of the tm trademark logo
Power of attorney (if applying via an agent)
Proof of priority (if claiming international priority)
Fee payment confirmation
The complete process typically takes 6 to 8 months, assuming there are no objections. With professional support, the timeline can be optimized and compliance ensured.
Once registered, your tm registration is listed in Uruguay’s National Trademark Register, a public and legal record of your rights. This registration allows authorities and potential partners to verify your status as a registered trademark holder.
While it’s possible to file a trademark application independently, the process involves legal and procedural nuances. Without expert assistance, applicants risk rejections, delays, or even losing the right to register.
At ProfitMark, we specialize in guiding businesses through the trademark registration process with confidence and ease.
We manage every stage — from initial research to final tm registration mark issuance — ensuring all details are properly addressed.
Our experts conduct a comprehensive trademark name search through both local and international databases to identify potential conflicts before you apply.
With ProfitMark, your application can be filed remotely — no travel or legal knowledge required on your part.
Should any issues arise, we provide full legal support and representation before the Uruguayan Trademark Office.
We offer fixed rates and clear deadlines. No surprises — just a streamlined, efficient process for securing your registered trademark.
13+ years of experience in global trademark registration
Successful tm logo filings in over 30 countries
Team of international legal experts
Personalized service for each client
Fully online trademark registration platform
Satisfaction guarantee on all services
Don’t wait to protect your most valuable business asset — your brand. A trademark registered logo in Uruguay not only gives you legal protection but also opens new avenues for business growth.
With ProfitMark, the tm registration process is straightforward, professional, and secure. Our proven approach and international experience make us the right partner for your global branding needs.
Contact us today to begin your trademark registration in Uruguay — and ensure your brand is protected for years to come.