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Registering a trademark with the Swedish Patent and Registration Office (PRV) takes about 6–12 months if there are no oppositions or errors in the application. Complex cases may take up to 18 months.
The deadline for filing an opposition is 2 months from the publication of the application in the Svensk Varumärkestidning (official trademark bulletin).
In Sweden, you can register word marks, figurative marks, combined marks, three-dimensional marks, sound marks, color marks, holograms, motion marks, and multimedia marks, provided they are distinctive. Marks contrary to public morality or state symbols are prohibited.
The certificate is valid for 10 years from the filing date and can be renewed indefinitely every 10 years.
The owner has the exclusive right to use the mark commercially in Sweden, prohibit others from using similar marks, and transfer or license the trademark rights.
The filing fee is approximately $300–600 for one class of goods/services, including registration fees. Additional costs may include legal services or fees for extra classes.
No, use is not mandatory, but non-use for 5 consecutive years after registration may lead to cancellation upon third-party request, as per Section 25 of the Trademarks Act.
If the trademark is not renewed within 10 years from the filing date, the registration is canceled. Reinstatement is possible within 6 months after the deadline by paying an additional fee.
In today’s global economy, the importance of protecting a brand on an international level cannot be overstated. As markets become increasingly interconnected, businesses must safeguard their intellectual property, particularly trademarks, to maintain their competitive edge and ensure long-term success. The registration of a trademark is an essential step in protecting the uniqueness and reputation of a business’s brand. Not only does it safeguard against imitation, but it also grants the exclusive right to use the trademark in commerce.
Sweden is a highly developed and dynamic market in the European Union, offering significant business opportunities for both local and international companies. Whether you are planning to expand your business to Sweden or are already operating there, registering your trademark with the Swedish Patent and Registration Office (PRV) is crucial for establishing your brand’s legal foundation. This article explores why trademark registration in Sweden is vital and provides a comprehensive overview of the registration process.
Protection from Imitation and Unfair Competition
One of the most important reasons to register a trademark in Sweden is to protect your brand from imitation and unfair competition. A registered trademark gives the holder the exclusive right to use the trademark for specific products and services. This protects your brand from unauthorized use by competitors and ensures that your consumers can easily distinguish your products from others in the market.
Exclusive Right to Use Your Brand
When you register your trademark in Sweden, you gain the exclusive right to use that trademark in relation to the goods or services for which it is registered. This prevents others from using a mark that is similar or identical to yours in a way that could cause confusion in the marketplace.
Increasing the Value of Your Company and Brand
A registered trademark not only provides legal protection but also increases the market value of your business. A strong, well-protected trademark enhances your brand’s reputation and consumer trust, contributing to the overall value of your company. Additionally, a trademark can be licensed or franchised, allowing you to generate income by allowing others to use your trademark under specific conditions.
Licensing and Franchising Opportunities
With a registered trademark, you can license your brand to third parties or enter into franchising agreements. This opens up new revenue streams and allows you to expand your business without incurring the costs of direct operations.
Legal Advantage in Trademark Disputes
In case of any legal disputes over the use of a trademark, having a registered mark provides you with a legal advantage. It strengthens your position if someone else tries to use your trademark without permission, as a registered trademark is recognized as your intellectual property by the legal system.
The trademark registration process in Sweden is governed by the Swedish Patent and Registration Office (PRV). The process is relatively straightforward but requires careful attention to detail. Below is an outline of the main steps involved in registering a trademark in Sweden.
Preliminary Search
Before applying for trademark registration, it is essential to conduct a trademark name search or trade mark office search to ensure that the trademark you want to register is not already in use by someone else. Conducting a search helps you avoid potential conflicts with existing trademarks and increases the likelihood of a successful application.
Filing the Application
Once you have confirmed that your trademark is unique, the next step is to file a trademark application with the PRV. The application should include the following details:
The name and address of the applicant.
A representation of the trademark (e.g., tm logo or trademark registered logo).
A list of the goods and services for which the trademark is being registered.
The relevant classes under the Nice Classification (an international system for classifying goods and services).
Examination of the Application
After the application is submitted, the PRV examines the trademark to ensure that it meets all the legal requirements. This includes checking if the trademark is distinctive, not descriptive, and not similar to existing trademarks. If the PRV finds any issues with the application, they may ask for clarification or additional documents.
Publication of the Application
Once the application is examined and approved, the trademark is published in the official trademark journal. This starts a period during which third parties can file an opposition against the registration. If no oppositions are filed within the set period (usually 2-3 months), the trademark will proceed to registration.
Registration and Issuance of the Trademark Certificate
If no opposition is received, the PRV will grant the trademark registration. The applicant will then receive a registered trademark certificate, confirming their exclusive rights to use the trademark in Sweden.
To successfully register your trademark in Sweden, you will need to provide the following documents:
A completed application form with the applicant's details.
A representation of the trademark (e.g., a tm logo or trademark logo).
A description of the goods and services to be covered by the trademark.
Payment of the registration fee.
The processing time for trademark registration in Sweden varies but typically takes around 4-6 months. This period includes the examination of the application, publication, and time for any opposition to be filed. If the application is straightforward and no opposition is received, the registration process may be quicker.
Once your trademark is registered, it is included in the Swedish National Trademark Register, which is publicly accessible. This allows businesses, competitors, and consumers to verify the status of your trademark and ensures that your intellectual property rights are recognized.
While the trademark registration process in Sweden is relatively straightforward, there are several challenges that can arise without professional guidance:
Misunderstanding the classification of goods and services could limit the protection your trademark offers.
Errors in the application form or incomplete documentation can lead to delays or rejection.
Failing to conduct a thorough trademark search may result in conflicts with existing trademarks, leading to the refusal of your application.
At ProfitMark, we offer comprehensive trademark registration services to ensure a smooth and efficient process. Our team of experts will assist you in every step of the registration process, providing the following services:
Complete Support Throughout the Process
From the initial preparation to the final issuance of the trademark certificate, we provide full support. We ensure that all required documents are in order, handle all formalities, and manage the entire process on your behalf.
Trademark Search and Uniqueness Check
We conduct a thorough trademark name search to verify the uniqueness of your trademark, helping you avoid potential conflicts.
Filing Documents Without Client Presence
We handle the submission of documents electronically, meaning you don’t need to be physically present. Our online services allow for a convenient and efficient application process.
Legal Support in Case of Opposition or Disputes
If your trademark faces opposition or legal challenges, we provide expert legal support to resolve the issue efficiently.
Transparent Pricing and Fixed Timelines
We offer competitive and transparent pricing, with fixed timelines for the completion of the registration process. You can trust that your trademark will be registered quickly and without hidden costs.
13+ years of experience in trademark registration
Successful cases of trademark registration in over 30 countries
International team of experts
Professional and tailored approach to each client
Online services: all processes can be done remotely
Quality assurance and guaranteed satisfaction
Don’t delay protecting your brand. Trademark registration in Sweden secures your intellectual property rights and expands the potential of your business. With ProfitMark, the process is simple, transparent, and reliable.
Contact us today to safeguard your brand’s future and enhance your business prospects!