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Trademark registration in Serbia
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F.A.Q.
What are the timelines for registering a trademark in Serbia?

Registering a trademark with the Intellectual Property Office of the Republic of Serbia takes about 6–12 months if there are no oppositions or errors in the application. Complex cases may take up to 18 months.

Trademark registration in Serbia

In a globalized world with increasing competition, brand protection is a crucial part of any business strategy. This is especially true for companies expanding into foreign markets. Serbia is a promising destination for Ukrainian and international entrepreneurs due to its strategic location, developing economy, and business-friendly environment.

However, simply operating in the country is not enough—you must officially register your trademark to ensure lawful and secure business activity. This step not only protects your brand but also grants legal guarantees and advantages.

Why Register a Trademark in Serbia?

Registering a trademark logo in Serbia is a strategic move for any company planning business development in the region. Here’s why it’s essential:

  • Protection against copying and unfair competition. Only the owner of a registered trademark has the right to use the brand and its logo for commercial purposes, effectively preventing counterfeiting and unauthorized usage.

  • Exclusive rights to your brand. A registered trademark becomes officially recognized intellectual property, protected under both national and international law.

  • Increased company value. A registered logo significantly enhances your company’s market value and makes it more attractive to investors and partners.

  • Franchising and licensing opportunities. Only with official registration can you legally transfer rights to use your brand or expand via franchising.

  • Legal protection in disputes. If a conflict arises over brand rights, a registered trademark gives you a solid advantage in court.

Specifics of Trademark Registration in Serbia

The registration process is regulated by the Intellectual Property Office of the Republic of Serbia. To successfully register your trademark, it’s important to understand the key steps:

Main steps for filing an application:

  1. Trademark database search. A preliminary check is conducted through the official national register to ensure your name or logo isn’t already in use.

  2. Application submission. Documents are submitted to the Serbian patent authority.

  3. Formal and substantive examination. Your application is reviewed to ensure it meets all legal criteria.

  4. Publication in the official gazette. A period is provided for third parties to file objections.

  5. Issuance of the certificate. Once all steps are successfully completed, a registration certificate is granted.

Required documents:

  • Application form.

  • Trademark owner's details.

  • Image of the logo.

  • List of goods and services according to the Nice Classification.

  • Proof of payment of the government fee.

Review timeline:

The process typically takes 6 to 12 months. Working with a professional representative can help avoid mistakes and speed up approval.

National Trademark Register:

After registration, the trademark is entered into the official national register, which is publicly searchable.

Potential difficulties:

Without expert guidance, your application may be rejected due to formal errors or similarity to existing marks. Disputes over rights may also arise if someone challenges your application.

How ProfitMark Can Help with Your Trademark Registration

ProfitMark offers a full range of trademark registration services in Serbia. With us, you save time, avoid mistakes, and receive reliable legal protection.

We provide:

  • End-to-end support. From your first consultation to obtaining the official registration certificate.

  • Trademark uniqueness check. We perform a professional analysis of databases to ensure no conflicts exist.

  • Remote document submission. No need to travel to Serbia—we handle everything for you.

  • Legal assistance. In case of objections or disputes, our specialists provide full legal support.

  • Fixed pricing and clear timelines. No hidden fees—you know exactly what to expect.

Why Choose ProfitMark?

  • Over 13 years of experience in trademark registration.

  • Successful cases in over 30 countries worldwide.

  • A team of international legal experts with in-depth knowledge of trademark law.

  • Personalized service for every client—from startups to global corporations.

  • Online services—the entire process can be completed remotely.

  • Guaranteed results—we take care of everything until your trademark is registered.

Don't delay protecting your brand. Trademark registration in Serbia is not just a legal formality, but a key step toward sustainable business growth. It offers security, boosts your company’s image, and opens new opportunities.

With ProfitMark, the registration process is simple, transparent, and efficient. Let the professionals handle your brand protection so you can focus on expanding your business.

Contact us today—and secure the future of your brand!