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The Role of Trademarks in Brand Valuation: Why Protection Matters Introduction A brand’s value is a critical asset, and trademarks play a pivotal role in its valuation. This article explores how trademark protection contributes to brand value and why it’s essential for businesses. Key Points What is Brand Valuation?: The...

Why Startups Should Register Trademarks from the Start | Profitmark In the fast-paced world of startups, where innovation and speed are critical, protecting your brand identity might not be the top priority. However, registering a trademark from the outset is a strategic move that can safeguard your business’s future. A...

Tesla’s Robotaxi Trademark Denied: What It Means for Autonomous Vehicles | Profitmark Introduction In a surprising setback for Tesla, the U.S. Patent and Trademark Office (USPTO) has denied the company’s application to trademark “Robotaxi” for its autonomous vehicle services. This decision, reported on January 6, 2025, highlights the complexities of...

How to Register Your Brand on Amazon: A Step-by-Step Guide | Profitmark Launching a product on Amazon is exciting, but protecting your brand is critical to long-term success. Registering your trademark and enrolling in Amazon’s Brand Registry can safeguard your intellectual property, boost your credibility, and unlock powerful tools to...

Why Register Your Trademark With Profitmark | Profitmark In a competitive global market, safeguarding your brand is crucial for long-term success. Profitmark, a leading online platform for trademark registration, offers a seamless, efficient, and expert-driven solution to protect your intellectual property. With over 20 years of experience and a presence...

Why Trademark Registration on Time is Crucial: The Risks of Delaying Your Brand Protection | Profitmark In today’s highly competitive market, securing your brand with trademark registration is essential for protecting your business identity. However, many entrepreneurs delay this process, thinking it’s not urgent. The truth is that postponing trademark...

Trademark Registration in the European Union: A Crucial Step for Your Business | Profitmark In the ever-expanding global marketplace, protecting your intellectual property is a top priority for businesses aiming to maintain a competitive edge. One of the most significant steps in safeguarding your brand is registering a trademark. For...

Asia and the United States: The Global Landscape of Patent and Trademark Registration | Profitmark Currently, the U.S. represents the majority of registration applications at the European Patent Office. Registering a trademark or a patent is no joke, as recent market data demonstrates. Multinational companies are making strong investments to...

A Threat to the Intellectual Property: The New Google AI Model | Profitmark Introduction In a fast changing world, at multiple ocasions the IP has suffered threats, especially in the digital world. The internet piracy is so usual that it is considered sometimes as something "normal". The threats are growing...

Why Registering your Trademark is Crucial for Your Brand | Profitmark Introduction Building a successful brand identity and developing it correctly is more than just posting on sociial media, recording good reels and making good deals. It is not only having a good product and a big amount of clients...

How to Monitorize your Trademark in the Digital Age: Best Practices | Profitmark Today, in the age of fast paced changes and digital world, the first step to protect your brand is the registration of your brand name and logo. The unauthorised use of trademarks is expanded in the world...

Intellectual Property in the Age of AI | Profitmark Introduction Artificial intelligence (AI) is revolutionizing the way businesses create, market, and protect their brands. While AI-driven tools make design and branding more accessible than ever, they also raise new questions about intellectual property (IP) rights and the legal ownership of...